With a foundation in marketing, Michael began in market research, working on diverse projects across industries. He then transitioned to consumer marketing at Panasonic and joined Indigo Cosmetics where he excelled as a marketing manager, propelling fragrances and cosmetics to success. Progressing his career in sales, he has orchestrated the global expansion of multiple brands and managed sales teams.

All this would lead him to establish The Great Brands Company, his own ‘Better For You ‘-positioned personal care national distribution company. Empowered by his own health journey, he is passionate as well as knowledgeable about holistic health and wellness.